The Designing stage begins with the Designing Kick-off Meeting and ends once the application form has been submitted to the Contracting Authority (CA). The purpose of this stage is to ensure that a strong and balanced partnership is identified and formed, and that a relevant, coherent, and well-designed proposals is defined in the Project Application Form to be submitted to the competitive Call for Proposals that was identified in the Initiating Phase.

Fig. 6.1.- EUPM2 Guide Designing Stage activities and main outputs
Key artefacts
The key project artefacts created during the Designing Stage are the Project Stakeholder Matrix, the Project Logical Framework, and the Project Application Form.
| Artefact | Description |
|---|---|
| Project Stakeholder Matrix | The Stakeholder Matrix is a preliminary analysis to map all those people, or groups of people, that may affect or be affected by the project and identify their capacities, needs, and constraints, to design communication and/or engagement strategies that may favour the success and sustainability of the project. |
| Project Logical Framework | The Project Logical Framework describes the logical links between the general objective of the EU-funding programme, the specific objectives of the proposed project and the outputs and activities to achieve them. It also includes the analysis of the main stakeholders as well as the problems addressed by the project. The Project Logical Framework is an in input for the elaboration of the Project Application Form. |
| Project Application Form | Although the content of the Project Application Form is defined by each Contracting Authority (CA), it generally includes: the justification of the project in terms of impact, the alignment of the project idea with the call objectives, the specific project objectives, the outputs produced as well as the resources, costs and time needed to implement the project and the achieve impact and objectives as well as the project governance model |

Fig. 6.2.- EUPM2 Guide Designing Stage key activities and artefacts